Test Edition: Creator Economy Opps

happy Friday all! You’re probably surprised to hear from me since it isn’t the end of the month yet, but I thought I’d try switching things up a little bit for August. I’m testing out a new round up — mid month, shorter, more actionable with opportunities in the creator + progressive space, news updates, resources and more. If it gives you value, let me know & share it with someone you think would benefit!

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Webinars & Opportunities:

• [WEBINAR] We’re hosting a webinar on Monday. Hear from the Social Currant team + creator friends on how you can more effectively build a creator program. We’ll also be launching an exciting program at the end so say tuned! Sign up.

• [WEBINAR] Water Hub, Climate Nexus & Resource Media are hosting a webinar to share their findings from Let’s Get Loud, an influencer campaign they launched.

• [TEMPLATE/RESOURCE] We’ve built a messaging brief template you can duplicate. Check it out here.

• [CREATOR RECS] We’re always giving folks creator recommendations and we’d love to give you some in exchange for product feedback. Reply and let us know if you’re interested

• [EVENTS] Baltimore Vidcon is coming up, make sure you sign up!

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Creator Economy News:

• Avi first shared this on LinkedIn, but here’s a great insight into how some creators are approaching pricing. Great read from Business Insider! Check out Avi’s full post breaking down the article here.

• There has been an increased focus on building tools for creators that allow them to communicate directly with their fans. Here’s one creator economy startup that’s trying to help creators text their followers. Features like IG Channels, texting and more will allow creators to increasingly control how they build community with their creators. Read more about the startup here.

• TikTok users in Europe will be allowed to opt out of the personalized feeds, allowing them to rather get location based popular content. Check out what this means here.

• Mr Beast first sued his burger vendor before now facing a lawsuit from them. When done right, creator x brand collaborations can go really well but this interaction showcases the risk of longer term collaborations if there isn’t aligning interest / quality. Read more here.

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Trends:

Every week, Abby on our team puts together a list of trending sounds on TikTok for you to test out. Here’s some:

TREND 1: Be Nice
Lip sync audio and state a situation where you're reacting to something you don't like but are trying to be nice/subtle about it -- works well with two people!

TREND 2: Makes Me Wanna Cry
Lip sync audio and state a situation that makes you want to cry.

TREND 3: To Be Honest, I Don't Know What Happened
Lip sync audio and state a situation where you're not sure what happened and that there needs to be a redo.

Just some audios to get you creating!

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If you made it all this way - thank you! For reading, trusting creators and me. I'm building Social Currant to make an impact and you all are a part of this journey. Until the end of the month!

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