Creator Economy Opportunities | Mid Month Update

Happy Friday all! With last month’s mid month newsletter being received well, I’m going to try to make it a regular thing. A quick roundup — mid month, shorter, more actionable with opportunities in the creator + progressive space, news updates, resources and more. If it gives you value, let me know & share it with someone you think would benefit!

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Webinars, Opportunities & Resources:

• [HAPPY HOUR] We’re hosting a Happy Hour — join Social Currant for drinks, food and a whole lot of talk about all things creator economy and the progressive space. RSVP today.

• [COACHING PROGRAM] We’re launching a coaching program focused on helping you work with creators more effectively. Starts early to mid-October. Apply to be a part of it today!

• [PANEL] I’m doing a panel at Baltimore Vidcon with some awesome folks. If you’re coming, come say hi!

• [RESOURCE] The FTC has a handy list of guidelines on disclosures and other things critical to working with creators. Check their PDF out here.

• [BLOG POST] We’ve been seeing a lot more talk out there about whitelisting, and we wrote a blog post about how you can test this strategy out. Check it out here.

• [WEBINAR SLIDES] We recently did a webinar series focused on helping organizations hit the ground running with a creator program. You can find the slides here: Webinar 1 | Webinar 2

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Creator Economy News:

• Feed posts to Close Friends List? Instagram is expanding the ‘Close Friends‘ feature to feed posts so that you can now share your posts only with people you want. Read more about how here. This along with their move to introduce the ‘Following‘ tab on Reels shows an indication from Instagram to go back to what they were best at, friend to friend sharing.

• Tiktok Shop is launching in the US! TikTok is beginning to release TikTok shop to all of it’s users in the United States. Read more about how the platform is making a move towards Amazon’s lunch money.

• No more block on X? X has been in the conversations again after Elon Musk said he would remove the block button. Read more here about that and other actions the platform is taking.

• Ad free Instagram? Instagram may offer ad-free versions in Europe in an attempt to address concerns around privacy. It has already started giving the ability to opt out of targeted ads. Read more here.

• Better TikTok DMs? We all know that TikTok DMs SUCK. But it seems like TikTok does too. They’re looking to bring on a few engineers to make their social networking features, like DMs, better. More from Axios.

• Clubhouse in the news! Clubhouse is reinventing itself as an audio sharing app and pivoting to audio messages between friends. Read more about what they’re trying to do here.

• Snapchat launches privacy features! Snapchat is launching a number of features to protect teen privacy. Learn more about the resources here.

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Trends:

Every week, Abby on our team puts together a list of trending sounds on TikTok for you to test out. Here’s some:

TREND 1: Ricky When I Catch You Ricky: Lip sync audio and state a time when you were upset about something/someone + add text

TREND 2: Get The F Away From Me: Lip sync audio and state a situation that made you feel uncomfortable or you did not like + add text

TREND 3: Wanna Hear Something Crazy: Lip sync audio and replace the question with a situation related to your topic/nice + add text OR use the actual audio to discuss about things happening in the US (this audio can be used in various ways)

Just some audios to get you creating!

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If you made it all this way - thank you! For reading, trusting creators and me. I'm building Social Currant to make an impact and you all are a part of this journey. Until the end of the month!

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